With the Emmy Awards bringing Hollywood together to celebrate television’s biggest night, the celebration extends well beyond the red carpet. In Manhattan Beach, Luxury Experience & Co., in collaboration with The McCord List, hosted an Emmy Awards gifting lounge featuring a collection of brands across fashion, wine, beauty, wellness, food, and lifestyle.
Celebrity gifting lounges have become a unique part of awards season, giving brands an opportunity to showcase their products in a more personal and interactive setting. Rather than simply placing a product in a gift bag, brands can introduce what they do, demonstrate what makes their products different, and share the stories behind their companies. For both established and emerging brands, the Emmy Awards provide a pretty impressive backdrop for making those introductions.
This year’s gifting lounge brought together an eclectic mix of products, from wireless bras and California Pinot Noir to functional social tonics, skincare, foot care, and some seriously good brownies. Here are some of the brands featured during the Emmy Awards gifting experience.
Truekind: Comfort Without the Wire
One of the featured brands was Truekind, a line of bras and underwear designed to provide support and shaping without the discomfort of traditional underwire. Even better, Truekind offers that combination of comfort, fit, and style at surprisingly reasonable prices, proving that finding a bra that looks good, feels good, and actually fits doesn’t have to break the bank.
What makes Truekind stand out is the attention to fit. The bras are designed to fit a range of body shapes and sizes while providing support without wires digging, pinching, or poking. The result is a bra that fits beautifully, feels comfortable, and still allows women to feel beautiful wearing it.
For a product as personal as a bra, fit matters. Truekind demonstrated that comfort, support, and feeling good about how you look do not have to be mutually exclusive.
Belle Glos: Making Wine Part of the Experience
Belle Glos was represented by fifth-generation Napa Valley winemaker Joe Wagner, known on social media as @JoeTheWinemaker. Wagner created Belle Glos in 2001 with a focus on Pinot Noir from California’s coastal wine-growing regions. The brand also has a family connection: Belle Glos was named in honor of his grandmother, Lorna Belle Glos Wagner, co-founder of Caymus Vineyards.
At the gifting lounge, Belle Glos took the traditional wine tasting a step further with its Wax Dip Your Own Bottle experience. Guests were invited to hand-dip bottles in the signature red wax associated with Belle Glos, creating an interactive experience around the wine and the brand. It was a clever way to showcase both the craftsmanship and recognizable presentation that have become part of the Belle Glos identity.
Revelre: A Different Kind of Social Drink
Another interesting brand featured at the lounge was Revelre Social, offering a different approach to the social drinking experience. Revelre creates functional social tonics made with ketones, adaptogens, nootropics, and vitamins, designed to promote clarity, calm, and connection.
What makes Revelre especially interesting is what it leaves out: there is no alcohol, caffeine, or cannabis. The drinks are created for people who still want the ritual and social experience of having a drink in their hand without necessarily drinking alcohol. Current flavors include Cherry Limeade, Peach Ginger, Berries & Cream, and Cosmic Cola.
For a website called Life of Beer, beer certainly isn’t going anywhere. But drinking culture continues to expand, and brands like Revelre offer another option for people who want to be part of the social experience while choosing something alcohol-free.
Monaesi: Skincare With Science Behind It
Monaesi Skincare, founded by biotechnology scientist Dr. Rani Chirumamilla, brought a science-based approach to skincare to the gifting lounge. The brand combines plant-based bioactive ingredients with biotechnology, with formulations designed to support hydration, the skin barrier, microbiome balance, collagen and elastin, and protection against environmental stressors.
The brand was developed in part from Dr. Chirumamilla’s own experience with sensitive skin and rosacea. Monaesi also formulates without parabens, phthalates, sulfates, silicones, synthetic fragrances, PFAS, petrolatum, and mineral oil. The result is a skincare line that places an emphasis on both the science behind the formulation and the overall beauty and wellness experience.
My Pampered Feet: A Little More Love for Your Feet
My Pampered Feet brought a practical—and often overlooked—part of self-care to the gifting lounge. The woman-owned foot-care company offers products designed specifically to make caring for your feet a little easier.
One of its featured products, the Toe Dry Towel, is designed to dry between the toes, where moisture can linger after a shower, workout, swim, or trip to the spa. Its soft, absorbent strips make it easier to reach between the toes than simply using a traditional bath towel. It’s a simple concept, but also one of those products that makes you wonder why it hasn’t always been part of the bathroom routine.
Bertha Mae’s Brownies: A Family Recipe Worth Sharing
Of course, no gifting lounge is complete without dessert, so we saved something sweet for last: Bertha Mae’s Brownies.
The company has a wonderful story behind it. The original brownie recipe dates back through generations of the family to Bertha Mae, who was born in Hope, Arkansas, in 1880. The recipe was passed from Bertha Mae to her daughter, then to her granddaughter, and eventually to great-granddaughter Wendy Pomerantz, who transformed that family tradition into Bertha Mae’s Brownie Co.
The company offers Original Brownies along with Sea Salt & Caramel Brownies, cookies, and larger shareable trays. Best of all, these are not treats reserved for an Emmy gifting lounge. Bertha Mae’s ships its brownies directly to customers, making that generations-old family recipe available nationwide.
And yes, they really are some of the best brownies we’ve tasted.
Final Pour
From perfectly fitted wireless bras and California Pinot Noir to skincare, social tonics, foot care, and unforgettable brownies, the Emmy Awards gifting lounge brought together an impressive mix of brands, each with something different to offer.
Luxury Experience & Co. and The McCord List created an experience that went beyond simply showcasing products. The brands had an opportunity to demonstrate what makes them unique, share the stories behind what they create, and celebrate Emmy Awards weekend alongside the entertainment community.
And while the Emmy may be the most coveted gift of the weekend, there were definitely a few things in Manhattan Beach worth taking home, too.
One More Gift: Fi Mini
One additional brand included in the Emmy gifting experience was Fi Mini. Although Fi was not physically represented at the lounge, its lightweight GPS and health tracker for small dogs and cats was among the products featured for Emmy recipients.
Designed at just 16 grams, Fi Mini attaches to most collars or harnesses and provides real-time GPS location tracking, escape alerts, and activity information through the Fi app. It brings pet technology into the gifting mix with a practical purpose: helping owners keep track of the smallest—and sometimes fastest—members of the family.