In the sun-drenched expanse of Mexico’s Pacific coast, where the states of Nayarit and Colima meet in shared rhythms of ocean waves and ancient traditions, a thoughtful new collaboration is emerging. W Punta de Mita, the vibrant beachfront resort in Riviera Nayarit, has partnered with Cervecería de Colima to launch a special-edition craft beer that is more than just a beverage, it is a beverage that throughout history has linked cultures.
Debuting this December and available exclusively to guests at W Punta de Mita,, this custom brew embodies the journey “from Colima to Nayarit.” It draws on the unifying spirit of Mexico’s western coastal region: a place defined by vibrant indigenous heritage, dramatic natural beauty, and an unhurried way of life. The beer is crafted with classic ingredients: barley malt, hops, and yeast with a taste that is elevated by pure volcanic water sourced from the slopes of Colima’s iconic volcano. The result is a bold yet refreshing lager that tastes unmistakably of the Pacific: crisp, grounded, and alive with the mineral essence of its origins.
What sets this collaboration apart is its deep commitment to cultural storytelling. The beer extends the immersive guest experience that W Punta de Mita has built its reputation on. The packaging alone is a work of art, paying homage to the Huichol (Wixárika) people, the original custodians of these lands whose intricate designs also inspire the resort’s colorful architecture.
Central to the can’s design is the Blue Deer (Kauyumari), the most sacred deity in Huichol cosmology. Revered as a divine messenger, the Kauyumari once guided the Wixárika ancestors on their pilgrimage to Wirikuta, the sacred homeland. Upon arrival, legend holds that the deer transformed into hikuri—the peyote cactus—bestowing wisdom and divine insight upon the people. Flanking this central figure are protective spirits: the wolf (Kumukite), embodying strength, loyalty, and shamanic power, and the scorpion (Teruka), a guardian against danger, evil, and misfortune. These symbols weave together intuition, protection, and reverence for the natural world, reminding drinkers that every sip carries echoes of ancestral journeys and spiritual connections.
Priced at $11 USD (or $200 MXN, plus service charge and tax), the beer will be poured at select resort venues starting this December. Guests can enjoy it at the signature restaurant Venazú, which was named in honor of the Blue Deer itself, alongside the relaxed vibe of the Living Room Bar, the casual Chevycheria, or poolside at the WET DECK, overlooking the twin oceanfront pools WET ONE and WET TOO.
In an era when luxury travel increasingly seeks authenticity over excess, this collaboration stands out as a model of thoughtful place-making. By partnering with a respected local brewery and centering indigenous artistry, W Punta de Mita isn’t just serving a drink, it’s inviting guests to taste the layered identity of the region. The beer becomes a quiet ritual: raising a can adorned with sacred symbols, feeling the volcanic crispness on the tongue, and momentarily connecting to a coastal heritage that stretches far beyond the resort’s boundaries.
As the first pours begin this winter, it’s a welcome reminder that the best travel souvenirs aren’t always objects you pack, they’re experiences you savor, one thoughtful sip at a time.
ABOUT W PUNTA DE MITA
W Punta de Mita features 126 stylishly appointed guest rooms with a design and decor inspired by the artwork and culture of the region’s native tribes. Amenities include the 4,000 square-foot AWAY SPA; two sweeping oceanfront pools; an on-site surfing program; and a handful of international dining options that range from Spice Market by Jean Georges to the Chevycheria ceviche bar and MESA1 — a private outdoor table that offers just one nightly seating. Resort programming is inspired by the rich traditions of the destination: from ceviche-making and jungle yoga to mindful meditations, cacao ceremonies, sound-bath healings, and more. As a result of an ongoing multi-million dollar investment, the property is also home to a renovated oceanfront private plunge pool suite collection and the first restaurant ever by James Beard Award-winning, internationally renowned Chef Daniela Soto-Innes, Rubra. For info and bookings, visit www.wpuntademita.com. Follow the resort on social media at @wpuntademita.
ABOUT CERVECERIA DE COLIMA
Founded in 2014 from an idea among friends, Cervecería de Colima was born with the purpose of creating a refreshing beer ideal for the tropical heat. Since then, it has become one of Mexico’s most recognized craft breweries, developing hundreds of recipes inspired by the landscapes, stories, and legends of Colima. Nestled between the Volcán de Fuego and the Pacific Ocean, Cervecería de Colima combines creativity, passion, and local pride to craft beers that capture the essence of its homeland.